How often do we hear a politician say that ‘sport and politics should not mix’? The fact is, they always have – and politicians know it. The comms challenge is how to work with this reality, identify potential threats, and get your messaging right. Politicians are contrary beasts. Members of the same political party this
So it finally happened: I’ve just worked with someone who was born after I started my career. This got me thinking about what anyone entering our industry now will need to know in their first year in communications. I’ve been in tech PR, journalism and digital for 22 years now. Either through agency work or training that
Eight Moon Media · Influencer Marketing in 2020 I gathered together two of the leading authorities on influencer marketing in Michelle Goodall, head of marketing for Guild, and Scott Guthrie to discuss the state of the discipline in 2020. We assess the findings of the CIPR’s State of PR survey, which was launched on 15
I chaired one of two major industry meet-ups last week on the opportunity for PR and SEO. These are the key takeaways on the opportunities for public relations teams – both in-house and agency-side. Last week, there were two events dedicated to PR and SEO, underlining the increasing attention that PR is showing to search
In this podcast, we discuss the changing nature of crisis communications with Laura Sutherland, founder of Aura PR and PR Fest. How does the current climate of fake news spreading at the speed of clicks impact the way that brands organise, coordinate and respond?
My speech at the BrightonSEO spring conference covered how to convince your boss or client to give your communications idea the green light. For those of you who couldn’t make it, here’s a redaction of what I said… I’ve been in the PR and digital industry for twenty years now and seen a lot of
