How often do we hear a politician say that ‘sport and politics should not mix’? The fact is, they always have – and politicians know it. The comms challenge is how to work with this reality, identify potential threats, and get your messaging right. Politicians are contrary beasts. Members of […]
So it finally happened: I’ve just worked with someone who was born after I started my career. This got me thinking about what anyone entering our industry now will need to know in their first year in communications. I’ve been in tech PR, journalism and digital for 22 years now. Either through […]
My speech at the BrightonSEO spring conference covered how to convince your boss or client to give your communications idea the green light. For those of you who couldn’t make it, here’s a redaction of what I said… I’ve been in the PR and digital industry for twenty years now […]
