When you brief your copywriter, how do you make sure that they’ll deliver copy that is bang on-message? The answer often lies in the way you brief. In this post, we look at the easiest way to brief your copywriter, so they can nail your tone of voice and messaging first time. We include some key
Many journalists cross over to the ‘dark side’ of PR. As with any other career transformation, some succeed and some don’t. As someone who considers two years in the IT trade pressroom as my most valuable grounding for a further 17 years in PR, I want to discuss what a journalist can bring to the
What does your organisation do? How does your product or service help your customers? How do you present that information in plain English, or indeed, any language? This is an issue that many organisations seem to struggle with on their all-important ‘About Us’ page. Here’s how to write a solid ‘About Us’ page. Have you
Love them or loath them, the press release seems set to stay as a PR tool. Very few of them are effective, so – having written hundreds and received tens of thousands of press releases in my career – here’s your guide on how to write an effective press release. The jury is out on the
As a freelance copywriter I have to make sure my copy serves two audiences well. It must engage, entertain, educate and often persuade human readers, and please search engines. I use a range of free copywriting tools help me remain disciplined in the copy I write. Not only for my tech sector clients, this
[Originally posted November 2016. Updated July 2020] Work is changing. Even prior to the Covid-19 pandemic, there was a large move to freelancing and this number will be bolstered significantly by lay-offs in the PR sector. I have been freelance digital marketing consultant and copywriter for around ten years in total, including as a “digital
