When you brief your copywriter, how do you make sure that they’ll deliver copy that is bang on-message? The answer often lies in the way you brief. In this post, we look at the easiest way to brief your copywriter, so they can nail your tone of voice and messaging first […]
Many journalists cross over to the ‘dark side’ of PR. As with any other career transformation, some succeed and some don’t. As someone who considers two years in the IT trade pressroom as my most valuable grounding for a further 17 years in PR, I want to discuss what a […]
What does your organisation do? How does your product or service help your customers? How do you present that information in plain English, or indeed, any language? This is an issue that many organisations seem to struggle with on their all-important ‘About Us’ page. Here’s how to write a solid […]
Love them or loath them, the press release seems set to stay as a PR tool. Very few of them are effective, so – having written hundreds and received tens of thousands of press releases in my career – here’s your guide on how to write an effective press release. The […]
Chris Lee MPRCA Chris Lee is an international communications consultant, commentator, trainer and speaker based in London, UK. He brings 18 years’ experience in technology PR and journalism, and award-winning digital campaign work. PR agencies and brands hire him to help them with their communications strategies and digital transformation. Chris is an accredited trainer with the UK Public Relations […]
