freelance copywriter Archives

The Ultimate Guide on How to Brief a Copywriter

By Chris Lee06/10/2021Copywriting services, freelance copywriterfreelance copywriter, how to brief a copywriter

When you brief your copywriter, how do you make sure that they’ll deliver copy that is bang on-message? The answer often lies in the way you brief. In this post, we look at the easiest way to brief your copywriter, so they can nail your tone of voice and messaging first […]

What journalists bring to PR

By Chris Lee15/01/2019Copywriting services, freelance copywriterjournalists in PR

Many journalists cross over to the ‘dark side’ of PR. As with any other career transformation, some succeed and some don’t. As someone who considers two years in the IT trade pressroom as my most valuable grounding for a further 17 years in PR, I want to discuss what a […]