In a polarising age, people are understandably keen to show their indignation publicly. But sharing even content you don’t agree with gives it oxygen, drives eyeballs to it, and doubtless fuels the writer’s ego. Is it time we turned the other digital cheek? I have run social media training sessions for the best part of
Influencer marketing is high on the agenda of PR agencies and the brands they represent. But how many understand how to find influencers, how they work, when and whether to pay them, or the role of microinfluencers, for example? I’ve been on both sides having run influencer relations for B2B and B2C brands, and on
As CEOs at the world’s leading companies continue to embrace social media, it is time for less progressive boards to follow suit. How can you help bring your executives up to speed? Last year, a study by Weber Shandwick found that 80% of CEOs at the world’s 50 largest companies are engaged on social media.
