Tag Archives: BrightonSEO

Catherine Warrilow

Podcast: How not to #fail in online PR, with Catherine Warrilow

Sometimes communications teams just need to step away from the brand and think objectively on the implications of their ideas. At the recent BrightonSEO conference, Catherine Warrilow of Oxford-based Seriously PR outlined to delegates how to avoid PR own goals. I caught up with her to discuss further. The recent “Boaty McBoatface” incident was the

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SEO PR

As PR and Search merge, who should ‘own’ SEO?

The correlation between an organisation’s content and outreach, and its ability to rank highly on search engines is only getting stronger. PR may have thought it owns reputation, outreach and content, but is that assumed position under threat from SEO agencies? I have been fascinated and encouraged by the conversations within the search industry –

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