Working in media and social media means non-stop scrutiny of the news agenda. You don’t want to miss that newsjacking opportunity, that journo request, or that latest Google algorithm update post. The average Briton checks their phone 28 times a day, and let’s face it, social media has become an angry place. So how can
Since the turn of the year, I’ve already run three sessions for large companies who want their organisation’s staff to use LinkedIn more effectively. Here’s a summary of what I’ve presented on how staff can help their organisation win new business and build long-term relationships, plus some supporting tips from my Twitter network. As an
I was in a meeting with a company once that was concerned about the low level of Twitter followers it had and was considering using a bot to bump the numbers up. I told them straight not to do that. The followers would be fake, just a number, useless to the brand and – if
Disclosure is a big deal in an era of mistrust. PRs should lead by example and disclose client interest in their social media activity. [Disclaimer: The following does not constitute legal advice] I’m sure we’ve all seen it: someone we follow in the PR industry sharing a brand campaign without any indication as to whether
My guest in this podcast is Rich Leigh who runs his own consumer PR agency in Gloucester, England. We talk: Measurement: How SEO and PR are married with social and content, therefore metrics should reflect true business objectives, not vanity metrics or (the amazingly still-used) advertising value equivalent The London Bubble: Prompted by Marshall Manson
How can brands best prepare and distinguish between genuine customer complaints and Internet trolls? Here are our six steps for managing online customer service. The Internet has always been toxic long before 2016, this most polarising of years. In 2015, a quarter of UK teens reported being trolled online. For brands keen – rightly
As we have covered before, Paid Media is an essential part of PR and communications. In this podcast, we catch up with Shea Bennett from the branding and marketing consultancy Identity Group to deep-dive into Facebook advertising. Have a listen. There are some cracking insights on how to use Facebook for B2B and how Facebook’s
After the digital land grab, PR agencies seem to be faced with a choice: specialise in PR or go all-out into multi-disciplined comms. Is there still a role for the middle ground? This recent post from the respected Altimeter Group argues strongly that PR has lost its seat at the digital table. Budgets that
A brilliant interview with clothes retailer AllSaints reveals a major brand consciously aiming for mid-tier bloggers, proving that ‘influence’ is not all about size. Anyone who’s worked in PR will be familiar with the tiered system of influence. Naturally, PRs will pitch to media with the widest and most relevant reach first before hitting the
From high CEO pay to ‘charity muggers’: charities face a number of perception challenges as they seek to raise funds and make a genuine difference to lives around the world. I caught up with charity specialist Ben Matthews to understand how charities are embracing PR, social media and content to get their message out. “Hello! Have
