I chaired one of two major industry meet-ups last week on the opportunity for PR and SEO. These are the key takeaways on the opportunities for public relations teams – both in-house and agency-side. Last week, there were two events dedicated to PR and SEO, underlining the increasing attention that PR is showing to search
There are few positives from Edelman’s new Trust Barometer, but our belief in what we find in Search is on the rise. Couple this with other recent data on the trustworthiness of influencers and ethical brands you can see the emerging trust challenges for PR. Trust is the currency of the Internet. That’s how I
BrightonSEO is upgrading venues again. The 2 September 2016 meeting will be at the Brighton Centre, and in this podcast I catch up with organiser and host Kelvin Newman to understand the key themes emerging from this year and training delegates can expect. Enjoy! Hopefully see you in Brighton.
After the digital land grab, PR agencies seem to be faced with a choice: specialise in PR or go all-out into multi-disciplined comms. Is there still a role for the middle ground? This recent post from the respected Altimeter Group argues strongly that PR has lost its seat at the digital table. Budgets that
Have you spotted Paid Media creeping into your scope of work in recent years as a way to increase reach? Paid Media and PR form a symbiotic relationship. Here’s why… Paid Media is now part of the PR mainstream. We’ve become advertisers almost by accident and as a result can now gain a holistic view
The correlation between an organisation’s content and outreach, and its ability to rank highly on search engines is only getting stronger. PR may have thought it owns reputation, outreach and content, but is that assumed position under threat from SEO agencies? I have been fascinated and encouraged by the conversations within the search industry –
