‘Brand Storytelling’ and ‘Personal Branding’ are making a comeback. Why now?

You can’t help but notice the rise of ‘brand storyteller’ roles, some of which are paying high six-figure salaries. Also, you may have seen more chat around ‘personal branding’. Why now? For me, it’s all about differentiation in an age of AI slop and ‘comfortable sameness’ (my definition). When you’ve […]

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