I was asked recently for my advice on how to break into the communications industry. Things have changed dramatically since I started out at a small tech PR agency in the late 90s, but having interviewed hundreds of prospects in recent years, here are my top tips: Major in a field that matches your skillset
After the digital land grab, PR agencies seem to be faced with a choice: specialise in PR or go all-out into multi-disciplined comms. Is there still a role for the middle ground? This recent post from the respected Altimeter Group argues strongly that PR has lost its seat at the digital table. Budgets that
As communications evolves at a faster pace than ever before, so client demands change rapidly. This requires communications professionals to have a wider skillset. In this podcast, I talk to Danny Whatmough, Head of Social, EMEA for Weber Shandwick, about the skills PR teams need in 2016 and beyond. Each year the Public Relations Communications
The magnificent City of Arts and Sciences in Valencia played host once more to The Inbounder conference. There is a truly A-list line-up for both days. Here’s what you need to know from day one… Key Theme One: Put your audience first A common theme emerging from the first day of The Inbounder conference was reiterating
Have you spotted Paid Media creeping into your scope of work in recent years as a way to increase reach? Paid Media and PR form a symbiotic relationship. Here’s why… Paid Media is now part of the PR mainstream. We’ve become advertisers almost by accident and as a result can now gain a holistic view
The correlation between an organisation’s content and outreach, and its ability to rank highly on search engines is only getting stronger. PR may have thought it owns reputation, outreach and content, but is that assumed position under threat from SEO agencies? I have been fascinated and encouraged by the conversations within the search industry –
Content needs to serve a purpose to both the publisher and its audience. Quite often, the audience is left behind as brands focus on the hard sell. Here’s how to plan and seed content properly. This thought-provoking post on content marketing performance is a timely wake-up call for content marketers who focus on what I call
As CEOs at the world’s leading companies continue to embrace social media, it is time for less progressive boards to follow suit. How can you help bring your executives up to speed? Last year, a study by Weber Shandwick found that 80% of CEOs at the world’s 50 largest companies are engaged on social media.
The PR industry reports that it needs and wants more training to remain competitive, with SEO and blogger outreach key areas of focus. The industry needs to grasp the nettle now if it is to remain competitive and relevant going forward. The PRCA’s Digital Report 2015 highlighted the desire for increased training and information in
