Farhad Koodoruth, co-founder, Three Pipe
The rise of Paid Media as a means to reach audiences impacts the communications industry in terms of content, skills and budget. In this podcast, I caught up with Farhad Koodoruth, co-founder of PR and digital marketing agency Threepipe, to understand where Paid Media fits into the customer decision journey, and how the practice is evolving.
We cover:
- Why Paid Media has come to the fore of media outreach
- The ‘PESO’ model (Paid, Earned, Shared, Owned Media)
- How to use ad data to plan content and outreach strategies
- Native advertising and the role of influencers
- The future of ad blocking
- The evolution of Paid Media over the next 12 months
Enjoy!