Elevate Your Copy. Engage Harder. Convert Better.
If your team wants to sharpen its writing, tell stronger stories, and create content that actually drives results, our copywriting masterclass is for you.
In just three hours, we’ll transform how your team approaches long-form content, from press releases and opinion pieces to blogs, white papers, and social media copy. We’ll come to your office, making it easy, practical, and tailored to your organisation’s needs.
This is hands-on training designed to boost engagement, improve message clarity, and ultimately support your PR and marketing goals.
What we’ll cover in the copywriting training
We dig into how audiences really read online, and how to hook them in:
- Setting clear content objectives that align with your comms strategy
- Identifying and understanding priority audiences
- Psychology and the science of persuasion
- How search engines and large language models work (and what that means for your content)
- Writing headlines that get people to click
- Structuring long-form content for maximum clarity and impact
- Writing sharper social copy
- Practical tools and shortcuts to elevate your writing
- How to measure what’s working (and what isn’t)
- How to use AI to beat writers’ block and test your content
Your team will leave with frameworks, templates, and practical techniques they can use immediately.
About your copywriting trainer
Chris Lee brings 27 years of experience in tech PR, journalism, and digital marketing. He has worked with top agencies, including Grayling and Ketchum (Emanate), and has written for major technology, business, and sports publications.
Chris is also the author of three acclaimed football history and culture books: Origin Stories: The Pioneers Who Took Football to the World (2021), The Defiant: A History of Football Against Fascism (2022), and Shades of Green: A Journey into Irish Football (2025).
His training style is practical, engaging, and rooted in real-world experience.
Logistics and Cost
- Three-hour in-person workshop
- Held at your office
- Up to eight attendees
- £1,250 + VAT (plus travel if outside the M25)
Are you ready to up your copywriting for PR? Please get in touch to discuss your needs.
Testimonials about your trainer from industry leaders
