blogger relations Archives - Eight Moon Media, B2B Technology Copywriters https://eightmoon.co.uk/tag/blogger-relations/ B2B Tech Copywriters | Comms and PR Training Fri, 10 Jan 2025 16:58:49 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://eightmoon.co.uk/wp-content/uploads/2017/02/cropped-8MM-Logo-32x32.jpg blogger relations Archives - Eight Moon Media, B2B Technology Copywriters https://eightmoon.co.uk/tag/blogger-relations/ 32 32 145904429 Podcast: Influencer Relations Best Practice https://eightmoon.co.uk/podcast-influencer-relations-best-practice/?utm_source=rss&utm_medium=rss&utm_campaign=podcast-influencer-relations-best-practice Fri, 23 Feb 2018 06:50:51 +0000 https://www.eightmoon.co.uk/?p=1708 In the second of three discussions on Influencer Relations, I sat down with fellow independent consultants, Ste Davies and Scott Guthrie, to discuss best practice for PR professionals looking to work with influencers. We cover: The growth and future consolidation of influencer platforms Creative control and ownership How influencers work differently from journalists How to… 

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]]> In the second of three discussions on Influencer Relations, I sat down with fellow independent consultants, Ste Davies and Scott Guthrie, to discuss best practice for PR professionals looking to work with influencers.

We cover:

  • The growth and future consolidation of influencer platforms
  • Creative control and ownership
  • How influencers work differently from journalists
  • How to identify influencers to ensure they are the right fit for your brand
  • The importance of disclosure

What do you think? Leave a comment below or discuss with us on Twitter.

If you missed the first part of this series, have a listen as we discuss the current state of influencer marketing. And if your team needs influencer relations training, please get in touch.

The post Podcast: Influencer Relations Best Practice appeared first on Eight Moon Media, B2B Technology Copywriters.

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