In this podcast, I team up with Scott Guthrie again to discuss the current state of Influencer Marketing. We discuss what comes next if/when Instagram wanes as the chief channel for consumer-focussed influencers.
We also cover authenticity in influencer marketing, with a look at Takumi’s research that claims many Love Island contestants’ followers could be fake – an argument countered since by research by Tribe. We also look at a recent pitch from influencers to promote their engagement.
Give it a spin and let me know your thoughts in the comments or on Twitter. If your team needs influencer marketing training, then please get in touch.
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